DHI needed a new website, and I had the exciting opportunity to create both a design system and the website itself. Building on the elements of the design system, I crafted a fresh UI/UX for their online presence.

We kicked off the process with a series of workshops to define our objectives and set a clear direction. From these sessions, we created a sitemap that became the foundation of our project. First, we developed UX wireframes to map out all content, then I dove into building the design system’s core elements, ultimately shaping the website’s prototype.

Our aim was to create a sleek, user-friendly website where images would take center stage. DHI specializes in software and knowledge-sharing focused on water and our natural world. Their mission centers on fostering a deeper understanding of water environments—by covering the entire water cycle, they’re pioneering new ways to utilize, protect, and coexist with water while advising on the preservation of water-related ecosystems.

Capturing the essence of the natural world DHI works with and reflecting it on the website was crucial. I placed great emphasis on impactful images that embody everything DHI represents: sustainability, conservation, and expert guidance on protecting our environment.

To balance the vibrant, life-filled visuals, we chose minimalist yet bold text and graphic elements. DHI is a Danish/international engineering firm, leveraging uncompromising data and knowledge to advise communities and businesses. We developed a design style that’s brutalist and minimalist—a stark contrast to the lively images. With these refined guidelines, we established DHI’s new digital identity. The color palette draws inspiration from marine environments and references DHI’s digital bestseller, “Mike,” grounding the site in DHI’s world of water expertise.